Logos play a crucial role in defining the brand identity of any company or organization. There are different types of logos, each serving specific purposes and targeting different audiences. Therefore, it's essential to understand the various types of logos and choose the one that best aligns with your brand's goals and values.
Wordmark Logos: The ideal choice for major companies
Wordmark logos, also known as logotypes, consist purely of text, focusing on the brand's name and typography. This type of logo is often used by big brands like Google and Amazon. The simplicity and recognizability of wordmark logos make them an excellent choice for businesses looking to establish a strong brand identity.